What kind of cooking equipment do you think the top chefs use?
Would you expect the top chefs to use low or high quality cooking equipment? I would expect you to answer ‘high’ quality. And you’d be right. Many TV chefs use their familiar faces to market and sell their own brand of cooking equipment. Jamie Oliver springs to mind straight away. And you wouldn’t be far off the mark in thinking that Jamie’s own brand of cooking equipment is top quality.
His cooking equipment has to be of the highest quality. He has his own brand identity. He sells his shows, his recipes, his cooking style through the quality of what he produces. So the quality of the rest of his brand [...]